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Moving from consumer to brand and business insights

The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an integrated, future focussed, and growth-driving function...

Catalogue: Congress 2016: #WOW
Authors: Stephen Cooper, Rachel Stern
June 15, 2016
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Citation

Cooper and Stern (2016a, June 15). Moving from consumer to brand and business insights. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/moving-from-consumer-to-brand-and-business-insights